Gossip Girl. Josh Schwartz
Gossip Girl's Josh Schwartz Doesn't Have a Problem With Racy Ads, or Jay McInerney
Getty Images
“While we haven’t pulled in blockbuster ratings, we have helped create an identity for the network—or rather, an identifying show for the network,” Josh Schwartz, the 32-year-old creator of the CW network show Gossip Girl, told the Transom via phone from his office in Burbank, Calif., the other day. To New Yorkers’ alternate delight and horror, the new season of Mr. Schwartz’s show began on Monday evening with guest appearances by Tinsley Mortimer and Jay McInerney, who played Dan Humphrey’s “literary mentor.”
“The challenge last year was when I was telling people, ‘Oh, I have this new show on the CW,’ and they were like, ‘What’s the CW?’”
