Brooklyn Paper senior reporter Mike McLaughlin just got dumped -- now he needs a new girlfriend and, more importantly, a new apartment.

Cue the cameras! Mr. McLaughlin will be chronicling his search for love and shelter in a new weekly video segment called "The Search."

"It's a classic New York story," said his boss, Gersh Kuntzman.

Note the comments:

"All my lady friends are going to be beating down his door... granted he needs to get a door first."

Williamsburg and Greenpoint residents may soon feel like they are living on the set of a reality TV show. The cast of the Apprentice-style MTV show starring 50 Cent is moving into a three-story, newly renovated loft building on the Greenpoint waterfront, a well-placed source has informed us.

The series will follow 16 aspiring rap moguls as they compete in a series of challenges to determine their "savvy, street smarts, manipulation, power and the art of winning"--"the skills that took 50 Cent from the streets to corporate America." At the end of each episode, 50 Cent will eliminate a contestant. The winner will get a full scholarship to an undergraduate or graduate business program.  read more »

It's more or less an open secret, but we've learned that the Top Chef cast has definitely been living for about two weeks now in a terraced duplex penthouse in Williamsburg overlooking McCarren Park.

So far, the chefs have pretty much kept to themselves, said an extremely well-placed source, leaving around 8 or 9 in the mornings for a soundstage in Greenpoint and coming straight back in the evenings.

“They’re not allowed to talk to anyone, really, or even do their own thing,” the source said. They’re trying to keep things under control before the paparazzi start camping out.”

Luckily, it sounds like they have the typical luxe reality show digs, complete with a private roof deck and a sweeping view of the city skyline, to occupy them when they are not shopping, cooking or shooting.  read more »