Hotelier Ian Schrager Prefers More 'Sophisticated' Name To His Own
So much for "Schrager Hotels."
Contrary to a recent report by the New York Post, godfather of hip hotels Ian Schrager is not pulling a Donald Trump by naming his new chain of trendy inns after himself.
The brand will instead be called "Edition," according to an announcement Tuesday by Mr. Schrager and partner Bill Marriott.
“The name ‘Edition’ perfectly captures the essence of this brand,” Mr. Schrager said in a statement. “People today are sophisticated and demanding about quality and service, yet also expect a hotel to provide a unique environment and experience. We intend to make this type of lodging widely accessible and available for the first time in the major lodging destinations across the globe and to everybody around the world who wants it.”
The new hotels are planned for Paris, Madrid, Costa Rica, Miami, Washington, Chicago and Scottsdale, Ariz. -- plus two in Los Angeles.
151 Central Park West
"The paragon of CPW residences. Enchanting, Fragonard-like Park tableaux... " More details |
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Having worked at Sanderson and St Martins Lane for a year with CGM, I never thought in a million years that you would ever partner with Bill Marriott, however, as always you have surprised most of us again! This is what makes you special, you are unpredictable and think out of the box all the time...even as an hotelier / designer you make it such an experience for us who stay in your hotels that the impressions are for a life time! Wishing you all the best in the Edition projects and trust me, I will stay in them! Cheers, Olivier